A while back, we did some simple math on launch events at Sun – we spent a ton of money, got 500 – 1000 invited guests into the audience, and missed most of the planet. By definition, our marketplace can’t fit into a single room. So we began streaming our launch events via the web.
Lo and behold, when we counted our web audience, the numbers were staggering – we were reaching 100,000’s of people. So we took the money we were otherwise spending on launch events in luxury hotels, and moved it to improve the global web experience – the chandeliers weren’t quite as fancy, but we wanted the audience focused on content, not crystal.
So for those interested in viewing our Niagara 2 launch event, follow this link, and take a look at the video casts (they’re broken into chapters for digestability).
For the truly technical, take a look at the 3rd chapter, in which Rick Hetherington, CTO for our Microelectronics team appears in Second Life (looking fit and stylish, the hallmark of a Sun CTO) to fly the audience through the microprocessor and its core technical specifications.
All kidding aside, we used Second Life to provide a visual overview for the audience of how Niagara 2 is built – it was remarkably effective… (again, videos are here.)
And speaking of reaching a global audience, we just announced we’re bringing our Startup Essentials program to India and China. Startup Essentials targets small and young companies with some of the most aggressive discounts we offer on hardware systems (remember, the software’s already free) – more info here.