Going Bollywood

I just got back from a series of customer meetings with technologists from the telecommunications, media and entertainment industry (they are, after all, converging on the same market, monetizing consumers). I was joined by Greg, and a number of folks from Sun, notably Jeff Bonwick and Bill Moore, along with Matt Ahrens, the co-inventors of the ZFS file system.

All three industries are largely underserved by innovation – their requirements and opportunities are vastly outstripping the rate at which the industry is innovating. (That’s code for, “their technology budgets are growing.”)

There were a number of choice anecdotes from the sessions, my two favorites being the following.

The first was relayed by the CTO of a major movie studio, who explained the value of very, very long term deep storage archives.

His company had recently pulled a more than fifty year old movie out of a salt mine – where it was stored on 35mm film color separations. Before you ask, vinyl film outlasts the standards that the industry produces (a point on which I’ve written previously), and salt mines are environmentally more stable than datacenters). They pulled the separations to remaster and reissue the film on DVD.

In so doing, the resulting movie actually increased in resolution for the viewer – the devices used to display the movie today (likely a laptop or high definition TV) offer better resolution than what was available to the original viewers (likely a 50’s era TV or movie theater). The movie improved with time – the modern viewer saw the movie in greater detail than the original viewers (suggesting one should always store higher resolution data than the display you see in front of you).

After release of the digitally remastered version, the DVD rose to number 8 on the Amazon best seller list.

Cost of production? Near $0. The effort was nearly pure profit.

And they have a library of approximately 30,000 films.

That’s a ton of value in a salt mine (if all the titles are as compelling, which is unlikely, but an interesting thought exercise, nonetheless).

The second anecdote relates to the advent of very high resolution digital cameras – the highest, and most desirable are currently known as “4K,” offering 4096 x 3112 pixels (!) per frame – yielding cameras that spew 100’s of megabytes of imagery per second).

The director of one feature length film wanted to keep all the footage from a soon to be introduced new movie. He wanted to preserve outtakes and all, for the eventual “Behind the Making of…” or “Director’s Cut…” versions of the movie. The digital master for an average 4k film is roughly 9 Terabytes – that’s for the version you and I would see in a theater.

But the total archive including out takes and secondary/tertiary angles (bits are a lot cheaper than film, so why not set up three or four cameras for every shot?) was roughly (drum roll please)… a PETABYTE (or a thousand terabytes, or roughly 500,000 iPods). Equivalent to about a million feet of 35mm film.

That’s a lot of data. To be archived for… well, to the first anecdote, likely forever (like health records or airport surveillance). And now you know one of the (many) principle motivations behind a file system we built at Sun, ZFS. The focus of the ZFS team is both the scale, simplicity and quality of storage (on Mac OS X, BSD, Solaris and Linux).

This is a great overview of ZFS by Jeff and Bill – of why ZFS matters to the media and entertainment industry, and likely anyone concerned with high quality, high scale and high productivity, storage.

As I was told by Jeff (parroting a storage executive), there are only two types of disk drives in the industry.

Drives that have failed, and drives that are about to fail. And now you know what inspired ZFS, and what’s inspiring interest in it.


Filed under General

47 responses to “Going Bollywood

  1. Peter

    You know what I like best about ZFS? Apart from all the features not available on other file systems like checksum, snapshots, pools, scalability… Simplicity, it’s just so easy to use!

  2. This is very interesting. If you add to this the digital distribution network being built to distribute movies to theaters, the enhanced projection (digital again) – you can start coming up with new killer applications.
    Here is mine: few co-workers at Sun decide it would be good to use flexi-time and go check out Star Wars 4 (or 1) at the nearest AMC theater. And all they have to do is set some kind of preference in Yahoo! Messenger (or Google) – the systems collate this demand, figure out the schedule (for the theater) and reserve a screen on a Tuesday afternoon at the closest AMC.
    Latent Demand, please meet Collation and Fulfillment.
    (Ummm, I have a patent pending for such a system – filed in 2002. So, feel free to contact me – if you want to take this vision to reality.)

  3. bollywood?

    Going Bollywood?
    If there is a pun some where in this, i fail to see it.

  4. I Bollywood

    Bollywood? I know you said in your earlier postings that you like to watch that stuff (I have to say I grew up watching them as well). Are we to assume this salt mine is somewhere around Mumbai?

  5. I love to read anything to do with extreme storage capacity.
    But this blog title would be a bit misleading to Indians as
    Bollywood is our version of Hollywood

  6. Dunstan Vavasour

    This brings us back to one of the long standing issues with modern storage – it’s cheaper to store data forever than to work out whether it’s worth storing. This has a rather depressing conclusion: the massive increase in data volumes is partly down to our not being bothered to deleted rubbish. Imagine if your wardrobe got 50% bigger every year, the space crisis which means you have to go through it and throw stuff away would never happen.
    It sounds as if the guys mastering stuff digitally have got to this point too. There is no cutting room floor, no value judgement is made about what to store, it’s just "I’ll keep the lot". And having extra camera angles for each shot means that the directors no longer have to make aesthetic judgements about where to use their precious and expensive equipment and film.
    No, I think the point of "isn’t it great we can store all this data" has long passed. The clever bit now is the indexing technologies (see thumper) and the overarching ILM.

  7. Infinite

    Jonathan, I have been following Sun for years and I am delighted that you are (a) in charge and you (b) get it.
    Solaris is open source. You partnered with Ubuntu. Want to know why you haven’t gone to the next level? Control. Let go. When I click to get a free CD to explore Open Solaris, it asks me for a username/password. You just lost me. That sends a message that you are more important than me. You are letting the old Sun come out. Continue with the new Sun, be open and give for the sake of giving. Don’t give because you want more money, just give, and in the process you will make more money. You have a workhorse of an OS, the only thing stopping you is the old sun. Let go of history. You can be the redhat of Solaris if you really want to, right now I can tell you aren’t ready. Go GPL v3 for everything and make it easy for developers to get free Solaris CDs.
    I am looking for an excuse to install Solaris on my servers, I use linux, the path to solaris must be easy for me because I really want to use dtrace. If I use it, then others use it, all of a sudden millions of people use it, community forms, so make it easy. There’s just one block right now, it’s attitude. You can remove the login requirements for free CDs, but the attitude can still be there. Fix the culture, the rest will follow. Make the mantra be one word: give. With dtrace+zfs, there is a lot to give. Don’t worry about media, this industry, that industry, worry about vision and the bigger picture. Think billions of people in the world.
    I know, GPL ZFS means Linux could use it. Why are you afraid? If you fear competing with Linux then Sun won’t exist for you as the CEO think Solaris is weak, think about the message that sends to employees, potential customers like me. Lose the fear and realize your company strengths(vs your strengths). Don’t go half way. Lead the way to GPL v3, linux will follow but you will be the bold courageous giving leader that we will all follow. Don’t go half-way and be mediocre. Really make people scratch their heads, filter out what investors tell you, your board tells you, they could all be wrong. Meditate. Count from 24 down to 0 slowly, visualizing each number. If any thought other than visualizing comes into your head, go back to 24. Do this until you’re at 0 and you have no thoughts. Then ask yourself questions and the answers will come. You are god, you can make anything happen. Why were you helped in the past, how did you get here, how can you give back? Did you come this far to do things half way? What is stopping you?

  8. This comment is totally unrelated, but I wanted to bring this matter to your attention.
    The website "sun.com" takes considerably longer to load than any other average website.
    This is not the first time this happened, it became the norm for me to just type the URL and wait about 30 to 60 seconds for the site to load.
    I have tried it with Firefox and IE. I have loaded dell.com, cisco.com, and my own website hosted on a server with 512 MG of RAM, while waiting on sun.com to load.
    Please fix this, and make sure you don’t blame it on any bandwidth issue, since I am sure it’s the web server that’s slow.

  9. Solaris and ZFS could go a lot furter in volume… As you said, digital cameras are creating a LOT of data for world citizens. The biggest issue I came across ALL world citizens is how to storage on a simple to use system during several years all their data (mainly photos and videos).
    I really would like Ian Murdock to came up with a OpenSolaris based distro that the only thing it does is to export a CIFS volume that underneath is managed by ZFS on a redundant manner, and as you add more and more USB disks it keeps growing nad protecting the data without any human intervention…
    That would really be a MASSIVE market…
    Just My two cents…
    Good luck! (I own a LOT of JAVA stocks…)

  10. Andre

    An interesting fact about this level of storage – a few years back, 1 petabyte was a lot of hardware, and today this much data can be the size of just less than two racks of storage (x4500-like density). A few years from now, this will be the size of just 4ru – so this is a huge market to develop now, with the smooth administration of the zfs. Just a question: bollywood for what?

  11. Throw some salt over your left shoulder...

    Hmmm… Sun.com loads just fine. No issues here.
    However, I do think the subject line "Going Bollywood" is misleading. I understand the reference to the film archive. My guess is: It’s a U.S. film, not an Indian film, which makes me doubtful of the Bollywood use.
    Now, as a Sun shareholder, I would be VERY happy to know that Bollywood companies are looking into Sun solutions for digitizing/storing their film archives. Or maybe this was intended as a "hint" to Hollywood/Bollywood/other media outlets about their future storage/what solutions to use. Aside from salt mines, of course.

  12. ShakaZ

    On your "Thinking About GPL3…" blog entry of 27th January 2006 you talked about releasing Solaris or even the entire Solaris Enterprise System under the GPL3, concluding that 2006 would be a year full of interesting choices…
    Were now almost 2 years later & I’m still waiting for this move to become reality. What about it, is it still in the plans & if so will we see it happen before the end of this decade?

  13. Who is the client in Bollywood ? Do they have any money tp spend?

  14. Speaking of media and communications, I’ve been watching alot of sports on television, as of late, and I just happened to catch some old footage of Barry Bonds and some 1990’s HRs. Wouldn’t you know, there were a few with the Sun logo prominently displayed behind the backstop. It got me feeling nostalgic. šŸ™‚ So, I started really looking at the ads in todauy’s stadiums. I didn’t find a single Sun logo. What gives? I know that one of Sun’s customers is MLB.com( htp://mlb.com ) and the Sun logo IS found there, but what about in the stadiums, themselves? Recently there was a story in the New York Times about the naming of the New Yankee Stadium, and although the story wrote that they were forgoing naming Yankee Stadium like say "Qwest Stadium" or something which would have generated 15-20 million a year for the team, i have to ask why Sun Micro doesn’t use some of the 2 billion they spend on R & D every year on something like advertising by naming a baseball stadium or something. How does Sun Microsystems Park(or Field) sound? New York being a large market(10 million people or so) is a worst case scenario. Budgeting 10 million dollars(which is only like .5 % of 2 billion dollars) to name a park is a relatively small investment with a potentially huge rate of return. Baseball being a statistics-heavy business, is a natural fit for a company that produces hardware like Sun’s. Football is not so bad, either. Maybe, we could get NFL.com as a customer? NHL? NBA? I think these are all places where Sun Micro needs to be. <p> On the media front, I’ve also been inundated with IBM "propaganda" via the New York Times(I read it every day:)), and I keep wondering to myself, "where is Sun Microsystems"? It only costs $150,000 to take out a full page ad in the New York Times(or I guess 1/2 price if you don’t care what day they run it). This is a drop in the bucket. The New York market is hugely important. Where is Sun, in New York? What’s Sun’s share, of New York? I would love to see Sun run IBM out of town. You’re probably saying, "yeah right", but I’m saying you have to have confidence. It’s doable, and the returns on investments are huge. The ripple effect to other markets is an extra bonus. I remember reading how Sun was #3 in server sales( with HP as #2, and IBM as #1, although this may have changed, since I read it.), so we have to either go after IBM or HP, on their home turfs. Commit the resources, let’s get this done. don’t commit, and you might as well wave the white flag, and go and do something else. <p> Regarding storage, I’m not a movie producer, so I’m not sure what is important to them, but what’s important to me, as far as storage goes is management. I might have 100 petabytes of stored data, but HOW DO I MANAGE IT?! Data is data, it’s what you do and can or could do with it that really counts. Of course, if you’re only goal is archiving, there are a plethora of choices that will meet your needs, and trying to get people to adopt ZFS based on a small percentage of drive failures is a waste of resources, in my opinion, go and do something else. Storage is covered, mostly, and the amount of effort you put into this storage effort is not justified by the returns. But, if you can drastically improve my storgae efficiency(i.e. greater density) then I’m all ears and think that’s a good use of resources. Who wouldn’t want to halve or third their storage space allocations? Greater density, that’s the key, that’s the innovation path in storage. Also, if you could somehow create some network hardware that allows rapider(>10gb/sec) creation of additional backups(since I’m a nut and like to have two or three backup copies of things, since the chances that more than one backup will fail are usually horribly small), that would be extremely useful. <p> This Bollywood angle is great, but there was a time when Sun was deep into Disney and a smattering of other animation studios. Is Disney still a customer? There’s a guy I know who worked for Disney, and every time I mention Sun, he always breaks out in a smile…ahh, the good ole days. šŸ™‚ I think you have the right ingredients: telecommunications, media, and entertainment, but the proportions just need to be worked out. <p> @Infinite, Sorry, but you are totally misunderstanding the intent of open source. Open source is about sharing, and community, not taking, not expecting a hand-out. Think "college", not the "welfare office". <p> Personally, I think the mantra should be "sharing", and a reversion to "shareware" culture. But, that’s just my opinion. <p> That last link that you put on your post is interesting, Jonathan, as I’m continuously peeking in on the LHC project at CERN http://cern.ch . Question, does Sun have any part in the storage or analysis of data that the LHC will generate? A US-made part scrubbed this fall’s test, unfortuantely, but it’s going full-on come May 2008. There’s still time for Sun Micro to get in on this project, perhaps. šŸ™‚ I can’t help thinking of the Stanford(Sun)-Internet-WWW-CERN connections. p.s. Stanford looked pretty good against USC, this past weekend. Good enough to knock off USC. Go Cardinal! Go S! Go Stanford! Go Sun(Stanford University Network)!

  15. Dave Cavena

    Actually we have an expert in this arena at Sun. He has written a white paper (Archiving Movies Digitally) and presented it at several professional conferences: SMPTE, HPA, JTS2007, AMIA, as well as at all of the major Hollywood studios and large postproduction companies. In fact, the studios worked with him in developing the paper and proofing it and the presentations he has made.
    That person is Dave Cavena (the author of this post). Jeff Bonwick, our Storage CTO (mentioned in the blog) helped with the math and statistical analysis in the paper, as did Guy Steele, Chris Wood and others.
    Details of a 100-yr archive (which really turns into "forever" rather quickly) are in this paper which is posted within Sun.com and which can be found by just googling the title, above.
    1PB per movie? This is a big discussion point. In the paper I used a 100TB object, with which most people in the industry agree for lots of reasons I’d be happy to explain if anyone is interested. Then there are those who think a 4K object will be 2-8PB per movie. This, too, is a reasonable position to defend, and I can discuss that, as well. At the far end, a major electronics manufacturer stated at Digital Hollywood last Spring that resolution (and frame rate) would go to 8K/240 fps. If he’s right, then the object size will be on the order of 30-60PB per movie (he’s probably not right just because Hollywood is unlikely to pay for the workflow to manage objects of that size).
    Nonetheless – as Hollywood goes 4K, and as the other major studios around the world follow – many, many PB of data will be created and need to be stored. Hollywood does about 300 major titles/yr. If an archive has 4 copies (see paper), that’s 1 exabyte/yr (1EB) for Hollywood alone.
    There’s alot of data in 4K films. And the Hollywood opportunity for Sun (and HP and IBM and Dell) really is all about two things: Storage and transcoding. Screens are getting smaller (iPod, cell phone, STB, etc), not larger, and all those bits will need to be transcoded multiple times. Transcoding is a huge compute hog – lots of cores will be required by Hollywood (thousands) to transcode all this stuff over time.
    The opportunity is very large.

  16. Sean Cochrane

    I’m curious why there is not any mention SAM-QFS. SAM-QFS has been doing large scale archives for a while now. We can run ZFS on a bunch of Thumpers, then aggregate these together with SAM-QFS (via iSCSI). This also gives the ability to have a copy on tape and can scale over multiple servers. ZFS can not solve this problem alone – it’s the combination of SAM-QFS and ZFS that is the solution for this opportunity.

  17. Mike Selway

    Just so I remain clear on the perspective here, is there anyone on this thread believing that the Industry will actually intend to keep this quantity of data in any disk-based file system structure for any significant length of time as its actual "archive"?

  18. Daniel Stux

    Hey, Mendocino, while we all in principle agree on the need for more marketing, naming a sports venue is considerably more expensive than you think. Teams aren’t interested in switching names every year so they require multi-decade-long deals at considerable cost per year. Total average deal is about $60M, with the largest being around $300M. At the field level, we’ve talked about doing deals with teams in the DC area and the balance of trade they want for a silly sign is totally stupid. These venues want millions of dollars in free product in return for, say, four lousy signs for a single year.
    You almost have to think to your self "Gosh, IBM does a lot of sports advertising. Who pays that? Their customers."

  19. Barry Puneso

    re: SAM-QFS, I get the sense Jonathan only talks about free/open source products. If not, then all you do is frustrate customers who want to try them.

  20. Andre

    To Barry – Sun bought the LustreFS, so expect big news at this area. To Dave, about transcoding – sure web services are always a good business, but something are wrong here: media streaming ("transcoding") of this kind are done only one time – there are no need of such processing every time someone opens the movie on the cell. I agree with Mike – maybe the disk storage be used in production, but for archiving it makes no-sense – they need a multi-petabyte optical storage, preferably worm.

  21. Dear Daniel,
    Yeah, sorry, I forgot to mention that, but if you have a business and you are in it for the long term, and don’t expect to go out of business, next year, and you have the clout of Sun, then why not? Re: DC, I’m not sure what stadium, you are talking about, but 4 signs for a whole year is not so bad, if you factor in TV exposure, and the persistence of a physical sign presence, in a fast forward world. Plus, if you are a passionate fan of the team whose field you are sponsoring, it’s a nice write-off. Re: sticking it to the customer, as bad as I might feel for the customer, it’s part of the cost of doing business, and even though it’s hard to factor in the intangible benefits of customer swag and brag, when someone asks about what hardware they are running, they can brag "Sun Microsystems", and if the other guy/gal is like "who’s Sun Microsystems?", the customer can POINT them to such and such field/park, at which the guy/gal goes "Ahhhhh…cool!". Get it? Guilt by association. šŸ™‚ To Mike Selway, I’m totally with you.

  22. Dear Jonathan Schwartz,
    Victor Taransky’s digitization of his cast is perhaps a (somewhat) distant dream, but there is a bit of, may a half of Victor Taransky in the Steven Spielbergs and Soderberghs of Today’s Hollywood.
    S1m0ne is still a bit unreal, but everything that made Eternity Forever except S1m0ne is here and hapening in Hollywood. The storage component of all the digitization that is happening in big and small screen productions is significant. May be Dreamworks SKG will begin its new production by ordering a truck – a trailer really, with a mysterious looking black container on its haul, perhaps called Project Black Storehouse. The studio on the move will carry its lighting and shooting equipments on a few other trucks with the storage truck faithfully following the crew for access of previous outtakes for reference and to store what is filmed during the day. After the film is released and after the "making of the film"is released the Studio might send the truck to its pre-arranged parking space in Menlo Park for long term managed storage.
    If not ordered in Petabytes at a time, the studio could ask you if you have plans to offer storage in the Sun Grid, at a dollar per GB for the first year, a quarter per GB for the following year and ten cents a year thereafter, which will make plenty, plenty of sense both for the studio and the Grid.
    It is not a surprise that the undisclosed Director wanted to store all his outtakes in 4 G format. It takes a hundred million dollars to make a movie and the entire sum of money gets reduced to a petabyte. Then why wouldn’t a studio spend a million dollars to preserve its $100 Million?
    For the film and TV industry it is storage that is the heart, not even the CPU.

  23. Silence is NOT Golden

    As a shareholder, I’m about as excited to see Sun have renamed ballparks/stadiums as giving away free JRE CDs at a sports game.
    There’s much better use for Sun’s $$ than branding-for-mktg. Spend it on research. Thank you.
    Back to the topic at hand… Check out today’s launch! Great stuff, Sun!!

  24. Mary Matejcek

    I didn’t think there was anything that could bring me out of lurk mode but gosh Jonathan, surely you are familiar with Sun SAM-QFS? SAM-QFS has been doing this stuff for years.

  25. MikeT

    The NY METS are looking for someone to pay to put their name on the new stadium they are
    building.How about JAVA STADIUM?

  26. Jesse

    A bit of a nit-pick, but, while the numbers are huge – they’re not as big as your math would imply. Unlike film, not every pixel in every frame will be saved as-is. This kind of data will be massively compressed for storage. Even lossless compression would be an enormous savings (try running Zip on a large .bmp file to see what I mean). Significantly more compression can be achieved and frame data sharing (I.e.: only make 1 copy data that remains unchanged for multiple frames) and moderately lossy compression like the mpeg standard.
    That being said, as someone who works in storage, this market sounds good to me.

  27. Kevin

    Apparently NetApp believes it patented ZFS already in its WAFL file system, and today I see that Google was granted a patent for your Black Box data center in a shipping container – see http://patft.uspto.gov/netacgi/nph-Parser?patentnumber=7,278,273
    What, if any, are the implications to Sun?

  28. Just so I remain clear on the perspective here, is there anyone on this thread believing that the Industry will actually intend to keep this quantity of data in any disk-based file system structure for any significant length of time as its actual "archive"?

  29. andrew ciappa

    jonathan ,avid reader and longtime sunw shareholder,just my 2 cents on your proposed reverse stock split i dont see the benefit. i think sun can prosper without it . i draw your attention to the success corning GLW has had in thier turnaround{ im also a long term shareholder of that company } corning has recovered and reenginered the company without the reverse stock split. either way it goes ill still hold my java ,because i feel you are making smart moves for the future.wall street be damned.good luck andrew c

  30. Mike Selway

    Ok… I will admit to being new to this blogging thing… but to how it works… is it just a case where we all respond to someone’s statement (in this case Jonathan’s) until we say all that is to be said, or is it anticipated that Jonathan will actually respond/add to this thread to keep it an open dialog? The latter approach I would believe would make this more valuable as a forum… in particular, exploring the points around ZFS, SAM-QFS, and the Industry under discussion…

  31. Brian B

    ZFS has a great feature set, and is super easy to use, but we can’t ignore the fact that in the example of movies, we probably won’t want to keep them on disk if they’re going to be infrequently accessed. Power consumption, datacenter space, and spinny disk expense is too important. So moving them off to tape for long-duration storage is key.
    I’ve heard there are plans to add an HSM to ZFS, which would be ideal here, but until then, we shouldn’t ignore another great product from Sun, SAM-QFS. The QFS file system is a HUGE performer when it comes to streaming data, as in the example of movies. Some major premium-cable companies use SAMQ to stream their movie collections and they absolutely love it. Some customer are actually getting 95% of the channel with QFS, which is unheard of in many other file systems.
    I think it’s one of the best kept secrets in Sun’s portfolio.
    So SAM-QFS, if you haven’t heard of it, look into it šŸ™‚
    Sun StorageTek Storage Archive Manager (SAM)
    Sun StorageTek QFS

  32. Jonathon, as a "kid from the Bronx" as well I am proud that you are the chosen leader to take Sun to its new goals and dimension .
    Although there is probably 10 years difference in age , I am 51 growing up on University Ave , Tremont Ave , Jerome and Fordam Road was where you character was made .
    We survived the sometimes mean fast streets of the Bronx , we have the acumen , quickness of thought and street fighter mentality to make anything work .
    As a stockholder , "best of luck " . As a fellow of the Bronx I know you will make it happen .

  33. Gil

    Nice job, Sun seems to be firing on all cylinders with JavaFX, Solaris 10, Enterprise Java Edition, ZFS, StarOffice, LDoms etc..it’s quite the lineup. All seem to be gaining the big Mo..and of course the hardware is always smokin.

  34. I think the digital movie market is a great place for Sun. And even more so at Bollywood (I don’t like the name since it’s so much different from Hollywood and sounds wannabe). Bollywood Studios aren’t very techno-savvy and don’t have much digital… But its slowly changing these days and its great to approach the big studios and CATCH THEM YOUNG!!
    Also, the numbers at Dave Cavena’s post( http://blogs.sun.com/jonathan/entry/going_bollywood#comment-1191887774000 ) talks of some great statistics and the paper being talked about can be found here: http://entertainmentstorage.org/articles/Archiving%20Movies%20in%20a%20Digital%20World%20r2.2%2020070705%20VN.pdf
    The paper is a nice read to realize the benefits that movie studios can get with digital archiving!!

  35. Clark

    As someone who programs my own Apps in Java, has eliminated almost all MS software except the XP OS, and is looking forward to a Linux OS on my next computer when motherboards with PCIE2 and other improved channel datastreams soon become available, I was impressed by the suggestion in today’s Inquirer for Sun to acquire Access ALP.
    I would love to see you kick MS, Apple and Google ass, however you can manage it.

  36. Gil

    The ability of Solaris 10 to work with/support as many open source databases as possible is what sets Solaris 10 apart from the rest (Redhat,IBM,Dell,Hp). Even Oracle must be taking notice of Sun’s ability to intergrate MySQL, Postgres, EnterpriseDB, Greenplum etc….for the Enterprise, Web 2.0 and Embedded applications. The mobile market will be interesting to watch, Sun is on the right track.

  37. Ram

    I am sorry to say, but a CEO talking about Terrabyte/Petabyte? What worse can happen to Sun who talks tech. Get out of it. Talk business, Talk making money. After so many year, Sun is still tech company loved only by geeks, get into common man’s space, catch the investors confidence. Catch dumb heads and we can grow.
    I want to see Sun in par with Google, in fact better than it cause we truly are, i love Sun.
    Good luck.

  38. Chris Wood

    Hi Jonathan: Writing in my persona as the SAM-QFS Archive guy, (And keeping in mind that SAM-QFS is going open source this November) can we please talk about something other than ZFS? I’m not knocking ZFS, it’s good stuff. I am concerned that we are selling all the other SUN IP short. Quite frankly, in this particular space, SAM-QFS has proved to be a big winner. Take a look at Electrofilm, for instance, or HBO. You simply are not going to store (archive) a movie on spinning disk for 100 years. SAM’s unique ability to create multiple copies of data on the most appropriate media (Right place, Right time, Right Cost, Right QOS and Right Availability) all in an application transparent manner is unique in the industry.

  39. Hi Jonathan,
    As a former user of Sun’s former Java Desktop System on Linux (JDS R2003 and R2), as a user of StarOffice and OpenOffice.org, and being generally a Java advocate since the Java 1.0.x days, I think that Sun is losing a big opportunity to MAKE MONEY by also embracing Linux. I call that the "two pronged attack" on the Windows hegemony.
    That’s why I think that in order for Sun’s mobile strategy to win, you also need to embrace mobile Linux, and deliver a top-notch Java implementation beyond Java FX Mobile, also courting both developer camps, the FOSS/MobileLinux ones, and the Java ones.
    I’d really love to see
    ALP becomoning a Sun platform with a top-notch Java implementation.
    What do you think?. Can Sun afford to ignore the rise of Mobile Linux?
    You have been one of the greatest promoters and contributors to the Gnome desktop and thus one of the driving forces behind the GTK+ GUI toolkit. Now that GTK is going mobile Sun is the right company to embrace and push that technology alongside Java FX.
    As I say in my article, the real fight is not "Java FX vs Mobile Linux" the real fight is "open standards vs. Windows Mobile". Let developers pick what they want to develop. Sun should embrace BOTH mobile Linux AND Java. There’s enough money to be made by both camps. And if Sun owned a major developer of mobile Linux, Sun would win both ways, regardless of what developers choose. In fact, Java FX Mobile is more lightweight than a Mobile Linux + GTK solution, so there’s room for offering both as a two-tier aproach, Java FX mobile for the low-end and med-end phones and mobile Linux for the high-end ones with more RAM and horsepower.
    And no need to re-invent the wheel, as these companies have already been developing mobile Linux for a long, long time. I’d like to know what you think.

  40. MakGeek

    I’ll be the first jPhone user outside of SUN (JAVA) when it’s available in March 2008. If SUN cannot use laptops for brand awareness, at least a jPhone or a Sun Mobile Linux phone might do the job.

  41. Very useful information sir. I petabyte of data, I wonder what kind of PC would be required to store and edit that amount of Data, could you elucidate on it in your future articles.

  42. small hollywood? thank you for this article!

  43. Gil

    Comment about Sun’s open source roadmap update. Here’s a link to database rankings http://www.melissadata.com/enews/articles/0506c/1.htm, if Sun were to Acquire MySQL & Sybase Sun would leapfrog IBM into 3rd place behind Oracle and Microsoft. I think this strategy is much more efficient than trying to develop a market that may or may not pan out for Postgre over 5 years. You only need to look back at Sun’s storage strategy before acquiring STK. Open source databases will be the next to be acquired as the clear winners are starting to emerge. Databases with economies of scale will serve Sun well in selling it’s hardware and services and it’s especially important to get ahead of IBM in this area.

  44. Pirates

    Yes we also need this huge space to store large amount of pirated movies

  45. Jonathan,
    Being an economics major, any thoughts on the Nobel prize for mechanism design? Ever thought of implementing it at Sun? Some interesting comments in today’s NYTIMES article about the prize winners and a choice comment from one of the winners regarding software patents, check it out:

  46. Ghalib Ahmad

    Its heartening to see Sun marching on. Although Sun is yet to come up a desktop OS to take advantage of the void Vista is creating. To me, thats the ultimate challenge Sun should be looking forward to.
    In the foreseeable future, we anticipate Sun move into the desktop arena and have a big enough market share to have Java apps become the norm for home users.

  47. What’s “postgre”? If you mean PostgreSQL, that’s pronounced “post gres cue ell”, which is usually shortened to “post gres” and hence “postgres”, not “postgre”.

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